Completed · Italy · Media and marketing
Dekuple takes a majority stake in SAY.
Euronext Paris-listed data marketing group Dekuple announced on 14 October 2026 that it has taken a majority stake in SAY, an omnichannel marketing communication agency based in Padua and Milan. SAY is consolidated in Dekuple's accounts from 1 October 2026. The deal completed on 14 October 2026.
SigningDay 100
Announced 14 October 2026 · Day 100 on 22 January 2027
- Buyer
- Groupe Dekuple ·Montreuil, France
- Target
- SAY ·Padua, Italy
- Type
- Majority stake
- Announced
- 14 October 2026
- Completed
- 14 October 2026
- Value
- Not disclosed
- People
- more than 70
- Last checked
- 28 October 2026
The people side in Italy
- In a business transfer involving more than 15 workers, seller and buyer give the unions written notice at least 25 days before completion or any earlier binding agreement. Law 428/1990, article 47
- If the unions ask in writing within seven days, seller and buyer open a joint examination within seven days; consultation ends after ten days without agreement. Law 428/1990, article 47
- A non-EU buyer taking control of an Italian company holding strategic assets, such as in energy, transport or communications, notifies the government within ten days; the government has 45 days to act. Decree-Law 21/2012 (golden power), article 2
- Where combined Italian turnover exceeds EUR 595 million and at least two parties each exceed EUR 36 million in Italy, the deal must be notified to the competition authority (AGCM). AGCM: Soglie di fatturato (turnover thresholds), updated 16 March 2026
- Where the deal needs EU merger clearance, the buyer may not implement it before clearance. EU Merger Regulation (Council Regulation (EC) No 139/2004), article 7
Sources
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